Sales and Marketing Manager – Hotel Sales and Marketing
A Sales and Marketing Manager manages the marketing strategy, advertising, promoting and sales of a hospitality property’s products (eg. rooms). He/she also manages the hotel as a brand, or makes sure the hotel is a true representative of a brand. It’s the Sales and Marketing Manager’s job to present the hotel to the public or to the hotel’s target market as a desirable location to stay overnight, go on holiday, host business functions, or hold events.
A sales and marketing manager within the motel enterprise is responsible for maximizing a lodge’s revenues by way of setting up programs to broaden occupancy and make profitable use of its accommodation, meeting and enjoyment facilities. A hotel sales and marketing manager ought to hold attention of the reasons that impact the inn enterprise and obtain a deep understanding of the wants and attitudes of a resort’s patrons. A sales and marketing manager will likely be dependable for coordinating advertising and promotional hobbies to satisfy patron needs, working intently with other hotel staff to ensure shoppers are convinced with the services and their time there.
Study
consumers may just prefer a lodge on the foundation of its region; its access to avenue, rail or air journey; its meeting services; its status for hospitality; or its cost. As a sales and marketing manager, you must determine the causes that form your inn’s appeal to purchasers. Monitor customer reviews in your own website or on inn reserving sites to establish the strengths and weaknesses of your inn. Communicate to visitors in character or in followup calls. Overview travel enterprise research to identify tendencies that could have an effect on your lodge, akin to growing demand for low cost family accommodations, or gasoline prices, or better services for business travelers, for illustration.
Realization
As sales and marketing manager, you ought to make it effortless for purchasers to find out about your hotel. Your internet site will have to include up to date guest information on hotel services and premiums, travel and place with special information on assembly services for occasion organizers. Submit hotel small print on vacation spot web pages and online booking web sites to broaden attain to your target audience. Taking part with other meeting venues to present their delegates accommodations or assembly area can offer you access to different competencies purchasers.
Merchandising
developing promotions is an foremost part of sales and marketing manager. You have to develop occupancy in the course of instances of the year when bookings are low. Going for walks certain pursuits akin to gourmand weekends, or providing incentives comparable to one night’s additional accommodation when reserving for a period, can aid to attract more friends. In case your lodge has conference rooms, you have to fill them when pursuits are usually not taking location. Bear in mind supplying assembly rooms to neighborhood businesses for brief-time period use.
Consumer Relationships
To construct a steady sales base and make certain high levels of repeat business, you have to improve robust patron relationships. A client loyalty application that rewards consumers who guide mostly will advantage your motel and your patrons. Goal the program at individual visitors or at company consumers who require general meeting services or lodging for gigantic numbers of touring employees or travelling shoppers.
Liaison
As sales and marketing manager you’re going to work intently with different members of the inn administration group to determine advertising priorities. Evaluation future reserving stages to devise dates for promotions to increase occupancy charges. Work with the occasion administration group to agenda advertising to draw further conferences and events. Share the outcome of customer satisfaction surveys and client reports with the patron service workforce to increase requisites of client care.
Reports to: General Manager
Duties & Responsibilities of Sales and Marketing Manager:
Successfully promoting and managing the brand
• Working with advertising agencies
• Managing relationships with agencies and partners
• Overseeing budgets for advertising, marketing, and promotions
• Monitoring competition
• Supervising the Marketing and Sales Department staff
• Generating new ideas for customer incentives and accommodation or business packages
and other sales and marketing duties.
Skills for Sales and Marketing Manager
- Work well with people
• Have fantastic presentation skills
• Be an excellent negotiator
• Have exceptional communication skills
• Use current technology for the benefit of the hospitality property, for example social media such as blogs, twitter social networking sites if they can be used appropriately
• Think creatively to come up with exciting new campaigns
